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Should my agency be using AI for my marketing? This is a question on the minds of many business leaders today, and for good reason. As a digital landscape that's continuously evolving, marketing today without artificial intelligence puts your business at risk of missing out on results. AI has rapidly evolved from a mere option to a necessity, offering unparalleled insights, efficiency, and results. But like any emerging technology or tool, there is a learning curve, so to fully capitalize on AI, utilizing a guide (your agency) who can intelligently leverage its potential will give your business the upper hand.

“Is SEO dead?” This question, in various iterations, pops up in nearly every discussion surrounding digital marketing evolution. Where it be social media, Google Ads, Alexa, apps, every Google update, etc. Despite the radical transformations, the answer remains an unequivocal “No.”

At its core, employee advocacy is the promotion of an organization by its staff members. And a social media employee advocate is someone who utilizes their social media platforms to:

What comes to mind? Maybe you picture a millennial Instagrammer documenting her road trip down the coast of California...or perhaps a bored teenager journaling about their “hard life” in the oh-so-lame 2000’s. While you might think blogs are some sort of creative outlet for the younger generation, what if I told you your business is actually losing potential customers by not having a blog? With consumers doing more business online, your website and web messaging are key. And one of the main tools to make your website and online presence more publicized is through posting regularly to your business blog.

When websites are properly designed and coded, people with disabilities can use them. However, many sites are developed with accessibility barriers that make them difficult or impossible for some people to use.

And with virtual platforms like Zoom becoming a commonplace tool, these meetings tend to take place even more regularly than before Covid-19. Yet whether you're presenting to your clients every week or maybe just meeting once a month, it’s important to take a step back and reflect not only what you are presenting, but how you are presenting it. Especially since – in this new age of virtual presentations – Zoom often takes away from some of the nuances you would otherwise pick up on during in-person conversations, like a client’s facial expressions, subtle body language or slight reactions to what it is you are presenting to them. So here’s what ends up happening: In an attempt to fill that awkward silence at the end of a virtual presentation, you may feel the need to ask questions of your clients that unintentionally might make you look less confident or even unsure of the work you are presenting.

Most businesses spent the year playing defense. Cutting expenses, changing personnel, grasping at whatever play they could run to prevent being defeated. No doubt, this past year will go down as one of this generation's hardest years for running an organization.

Here at MC2, we evaluate where we've been, what we've done, and what the road looks like moving forward. We do this with the intent to learn from the past, so we can leverage those lessons as we work to improve. The year 2020 – to put mildly – was not our typical operating year. It was much like driving in the dark without headlights, and sometimes (if we were lucky) we were able to strap flashlights to the hood. It was hard to see and know what was coming, which made it even more difficult to plan. But even in the midst of limited visibility and what was a very challenging year as a company, our team at MC2 made progress.

Studies show webinars build trust, drive leads, increase conversions, and position your products and services into the minds of customers.

Our team has been gathering their favorite content to share with you in a monthly blog series we've dubbed MC2 Picks. Each post will highlight our top podcasts, books, apps, social media accounts, and other inspirational links in an effort to streamline quality content and encourage others in the industry.