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Studies show webinars build trust, drive leads, increase conversions, and position your products and services into the minds of customers.

Our team has been gathering their favorite content to share with you in a monthly blog series we've dubbed MC2 Picks. Each post will highlight our top podcasts, books, apps, social media accounts, and other inspirational links in an effort to streamline quality content and encourage others in the industry.

For most, it felt like the world turned sideways in what seemed like a day. Only a week and half prior to the isolation requests, we were attending one of the world’s largest marketing conferences: Social Media Marketing World 2020.

Studies show that businesses with strong, consistent branding across all platforms increase revenue by up to 20% and are 3 to 4 times more likely to experience brand visibility (Source).

You’ve probably heard you need to pivot more times in 2020 than you have heard in your entire life. But, what does it really mean to pivot your business?

Some of us love it, some of us hate it, some of us are “good” at it, some of us not so much.

The last four months have been a challenging season filled with uncertainty--the not knowing when it's going to be over has been one of the toughest parts of it all.

Running a meeting is no small feat, especially given the current work-from-home mandates. Pulling off a productive, collaborative, and enjoyable virtual agenda can be tricky. More than ever, company and customer meetings are being held online, thrusting even the most seasoned conference callers into uncharted territory. Whether you have been hosting meetings for years or are facilitating your first virtual call, below are some tips and tricks for success.

Months of isolation and working from home have ended, and you’ve been given the green light to reopen your office. Awesome! Now what? There is so much to consider.

How easy is it these days to just throw in the towel, hands raised and simply give up? Pretty darn easy. It sucks right now. It really does. In what seemed like a day, everything that was normal, routine and predictable suddenly wasn’t.