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Instagram has quickly become one of the strongest social media platforms for businesses, publicizers and the general public. New features, algorithms and capabilities are updated on an ongoing basis and this year has been no different. There have recently been some key changes to the app that can deeply impact your marketing strategy and ROI. Read on Instagram fam!

SEO stands for Search Engine Optimization. At a basic level, it involves trying to move your website and its accompanying pages higher into search engine results. When websites are listed high up on Google or alternative search engines, people are more likely to click them. Think about it like this. When you search for something on Google, which website are you most inclined to click? Likely it’s one on the first page and probably one of the top 5 listings. SEO, when implemented correctly, can help your site rank in those positions.

Every generation is drawn to different marketing techniques. Many businesses are specifically fascinated by what makes millennials click that Confirm Purchase button, since they were the first generation to grow up in an age where the internet became a way of life. Pew Research Center categorizes millennials as those people born between 1981-1996.

In the last five years, the relationship between SEO (search engine optimization) and social media has certainly shifted. With a new influx of influencers, backlinking and profile ranking, there are more opportunities than ever for social media to influence how high your website displays in online searches.

Some people create a physical dream board with articles, products and concepts tacked on for future reference. Others have an ongoing brainstorm session happening inside their head, with no references or opportunities to act on their ideas. But 250 million monthly active users (and counting!) use a social media platform called Pinterest to organize all of those thoughts and notions swirling around in their head.

Everyone experiences fear and anxiety about certain aspects of life; taking risks, new experiences, learning and implementing a skill, presenting a sale, having difficult conversations and communication within business. These fears and anxieties can hinder our goals, objectives, and communication.

It’s National Pizza Day, you had an idea for a post, ran out of time, and now it’s too late. Your business has a special promotion today, you meant to post it on Facebook in the morning, but you didn’t get to it until it became too late. You just realized you haven’t posted on your company’s page in a few days, and now engagement is down on your page.

Humans are extremely visual creatures. We have 5 senses at our disposal to experience the world around us, yet we use our sight to perceive up to 80% of our impressions. Because of this, color plays a huge role in influencing how we feel about something, which makes choosing your brand’s color a pretty big deal.

Did you know there are countries where people have smartphones but no running water? It has become pretty clear that we are a society driven by digital technology. With knowledge like that, companies today need to have a firm grasp on how to utilize the digital universe to maximize their brand awareness and impact. In this blog, we will look at 6 of the biggest ways that digital marketing has changed and keeps changing the way businesses operate.

Sitemaps have been a fundamental part of search engine optimization since the mid-2000’s. They are used to communicate to web crawlers what pages should be indexed (appear in search results), how often they should be crawled, and how important the information is compared to other pages on your site. This doesn’t mean that search engines won’t index your site without one, but in my experience sitemaps will greatly increase the speed and accuracy at which they do. Here are a few key things to include in your sitemap.xml file to help optimize your website for search engines: