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Some of us love it, some of us hate it, some of us are “good” at it, some of us not so much.

The last four months have been a challenging season filled with uncertainty--the not knowing when it's going to be over has been one of the toughest parts of it all.

Running a meeting is no small feat, especially given the current work-from-home mandates. Pulling off a productive, collaborative, and enjoyable virtual agenda can be tricky. More than ever, company and customer meetings are being held online, thrusting even the most seasoned conference callers into uncharted territory. Whether you have been hosting meetings for years or are facilitating your first virtual call, below are some tips and tricks for success.

Months of isolation and working from home have ended, and you’ve been given the green light to reopen your office. Awesome! Now what? There is so much to consider.

How easy is it these days to just throw in the towel, hands raised and simply give up? Pretty darn easy. It sucks right now. It really does. In what seemed like a day, everything that was normal, routine and predictable suddenly wasn’t.

Tik Tok. Don’t lie--you know you’ve tried it (or you’ve at least thought about trying it). We are all stuck inside, spending more time than ever on social media. Scrolling, watching, liking, commenting. It’s only natural that your curiosity would get the best of you. Perhaps you saw a shared Tik Tok video on a friend’s Facebook or Instagram, shakin’ it to Lil’ Nas while shoulder-to-shoulder with their teenage child. Oh, quarantine. What have you done to us?

“Give yourself unto reading. The man who never reads will never be read; he who never quotes will never be quoted. He who will not use the thoughts of other men’s brains, proves that he has no brains of his own. You need to read.”

Instagram has quickly become one of the strongest social media platforms for businesses, publicizers and the general public. New features, algorithms and capabilities are updated on an ongoing basis and this year has been no different. There have recently been some key changes to the app that can deeply impact your marketing strategy and ROI. Read on Instagram fam!

SEO stands for Search Engine Optimization. At a basic level, it involves trying to move your website and its accompanying pages higher into search engine results. When websites are listed high up on Google or alternative search engines, people are more likely to click them. Think about it like this. When you search for something on Google, which website are you most inclined to click? Likely it’s one on the first page and probably one of the top 5 listings. SEO, when implemented correctly, can help your site rank in those positions.

Every generation is drawn to different marketing techniques. Many businesses are specifically fascinated by what makes millennials click that Confirm Purchase button, since they were the first generation to grow up in an age where the internet became a way of life. Pew Research Center categorizes millennials as those people born between 1981-1996.