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Did you know there are countries where people have smartphones but no running water? It has become pretty clear that we are a society driven by digital technology. With knowledge like that, companies today need to have a firm grasp on how to utilize the digital universe to maximize their brand awareness and impact. In this blog, we will look at 6 of the biggest ways that digital marketing has changed and keeps changing the way businesses operate.

Sitemaps have been a fundamental part of search engine optimization since the mid-2000’s. They are used to communicate to web crawlers what pages should be indexed (appear in search results), how often they should be crawled, and how important the information is compared to other pages on your site. This doesn’t mean that search engines won’t index your site without one, but in my experience sitemaps will greatly increase the speed and accuracy at which they do. Here are a few key things to include in your sitemap.xml file to help optimize your website for search engines:

There are several notable differences between the Google Search Network and Google Display Network, and these differences are extremely important to understand when it comes to Google’s pay-per-click marketing. If you’re part of an in-house marketing team, or work for a digital marketing agency, it’s imperative you understand these differences before you get started on your campaign strategy. Similarly, if you own or manage a company that has one of these groups advertising for you through digital marketing, it’s important you understand these differences so you know where and how your marketing dollars are being spent and can better understand any reporting that you might be getting. Below I’ll go over 4 important differences between Google Display Network and Google Search Network, and what these differences might mean to your company.

In another blog post I spoke about when you have marketing needs, how do decide to market In-House vs. a marketing Agency and do you "Do it Yourself or Hire it Out?" If you are in a place where you have discovered that it makes sense for you to hire out, how do you pick the right partner? Making the wrong choice with this could be costly and damaging to your brand. It’s important that time is taken to evaluate who to choose carefully.

We often hear a slew of complicated terms and guidelines when the conversation of website ADA compliance comes up. Jargon like WCAG 2.0, Level A, AA, and AAA and Section 508 standards. The list goes on! We’re not going to say this is easy to understand, but we’ll certainly attempt to break it down and make it easier to digest. Along the way we’ll provide you with some tools and resources to help test, fix and make sure your site is compliant.

Butte County is a beautiful place to live and work. The parks, the lakes, rivers, the friendly people and the small town feel all create a very vibrant community. For a long time now I have wanted to translate my passion for this area by revamping the local bus transit systems brand. Not only would this purposed rebrand beautify our area but it could potentially attract new riders in a society where gas prices are continuing to rise and public transportation is becoming more of a necessity.

Videos are a powerful way to reach your customers and tell your brand story. In fact, 33% of all online activity involves watching videos, and by 2019 it's projected to claim more than 80% of all web traffic. The time to start a video digital marketing campaign is now! We’ve outlined 3 reasons you should incorporate videos into your digital marketing strategy:

Each year the National Park Service recognizes the outstanding achievements of their partners. The accomplishments of these partners reflect years of planning, work, communication, and collaboration. We are happy to announce that our client, Lassen Park Foundation, was recently recognized by the National Park Service with the Director's Partnership Award for their accomplishments in supporting Lassen Volcanic National Park. For over thirty years, the Lassen Park Foundation has enhanced the visitor experience and promoted the stewardship of Lassen Volcanic National Park through their funding and leadership support of major visitor service initiatives; research and trail rehabilitation projects; and education and youth engagement opportunities. Our managing partner, Michael Coogan, also serves on the board of the Lassen Park Foundation and we appreciate his continued service in preserving Lassen National Park!

A hashtag is pound sign (or hash) that can turn any word or group of words that directly follow it into a searchable link on social media channels. Hashtags also allow you to organize content and track discussion topics based on your chosen keywords. The hashtag’s widespread use began with Twitter but has extended to other social media platforms. In 2007, developer Chris Messina proposed that Twitter begin grouping topics using the hash symbol and later that year, it took off. While hashtags on all social networks have the same fundamental purpose of content tagging and discovery, the use of hashtags still varies by network.

Daily life in a marketing agency involves a lot of acronyms. CPL, CPC, CTR, ROAS, ROI, CRO, SEO, KPI, GA, and many more. I don’t go 30 minutes without hearing someone rattle off one of these without thinking twice; my favorite and most recent acronym introduction was IYALFSTR, which like me I’m sure you have no clue what that means, and that’s okay.