Blog

In the last five years, the relationship between SEO (search engine optimization) and social media has certainly shifted. With a new influx of influencers, backlinking and profile ranking, there are more opportunities than ever for social media to influence how high your website displays in online searches.

Some people create a physical dream board with articles, products and concepts tacked on for future reference. Others have an ongoing brainstorm session happening inside their head, with no references or opportunities to act on their ideas. But 250 million monthly active users (and counting!) use a social media platform called Pinterest to organize all of those thoughts and notions swirling around in their head.

Everyone experiences fear and anxiety about certain aspects of life; taking risks, new experiences, learning and implementing a skill, presenting a sale, having difficult conversations and communication within business. These fears and anxieties can hinder our goals, objectives, and communication.

It’s National Pizza Day, you had an idea for a post, ran out of time, and now it’s too late. Your business has a special promotion today, you meant to post it on Facebook in the morning, but you didn’t get to it until it became too late. You just realized you haven’t posted on your company’s page in a few days, and now engagement is down on your page.

Humans are extremely visual creatures. We have 5 senses at our disposal to experience the world around us, yet we use our sight to perceive up to 80% of our impressions. Because of this, color plays a huge role in influencing how we feel about something, which makes choosing your brand’s color a pretty big deal.

Did you know there are countries where people have smartphones but no running water? It has become pretty clear that we are a society driven by digital technology. With knowledge like that, companies today need to have a firm grasp on how to utilize the digital universe to maximize their brand awareness and impact. In this blog, we will look at 6 of the biggest ways that digital marketing has changed and keeps changing the way businesses operate.

Sitemaps have been a fundamental part of search engine optimization since the mid-2000’s. They are used to communicate to web crawlers what pages should be indexed (appear in search results), how often they should be crawled, and how important the information is compared to other pages on your site. This doesn’t mean that search engines won’t index your site without one, but in my experience sitemaps will greatly increase the speed and accuracy at which they do. Here are a few key things to include in your sitemap.xml file to help optimize your website for search engines:

There are several notable differences between the Google Search Network and Google Display Network, and these differences are extremely important to understand when it comes to Google’s pay-per-click marketing. If you’re part of an in-house marketing team, or work for a digital marketing agency, it’s imperative you understand these differences before you get started on your campaign strategy. Similarly, if you own or manage a company that has one of these groups advertising for you through digital marketing, it’s important you understand these differences so you know where and how your marketing dollars are being spent and can better understand any reporting that you might be getting. Below I’ll go over 4 important differences between Google Display Network and Google Search Network, and what these differences might mean to your company.

In another blog post I spoke about when you have marketing needs, how do decide to market In-House vs. a marketing Agency and do you "Do it Yourself or Hire it Out?" If you are in a place where you have discovered that it makes sense for you to hire out, how do you pick the right partner? Making the wrong choice with this could be costly and damaging to your brand. It’s important that time is taken to evaluate who to choose carefully.

We often hear a slew of complicated terms and guidelines when the conversation of website ADA compliance comes up. Jargon like WCAG 2.0, Level A, AA, and AAA and Section 508 standards. The list goes on! We’re not going to say this is easy to understand, but we’ll certainly attempt to break it down and make it easier to digest. Along the way we’ll provide you with some tools and resources to help test, fix and make sure your site is compliant.