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Butte County is a beautiful place to live and work. The parks, the lakes, rivers, the friendly people and the small town feel all create a very vibrant community. For a long time now I have wanted to translate my passion for this area by revamping the local bus transit systems brand. Not only would this purposed rebrand beautify our area but it could potentially attract new riders in a society where gas prices are continuing to rise and public transportation is becoming more of a necessity.

Videos are a powerful way to reach your customers and tell your brand story. In fact, 33% of all online activity involves watching videos, and by 2019 it's projected to claim more than 80% of all web traffic. The time to start a video digital marketing campaign is now! We’ve outlined 3 reasons you should incorporate videos into your digital marketing strategy:

Each year the National Park Service recognizes the outstanding achievements of their partners. The accomplishments of these partners reflect years of planning, work, communication, and collaboration. We are happy to announce that our client, Lassen Park Foundation, was recently recognized by the National Park Service with the Director's Partnership Award for their accomplishments in supporting Lassen Volcanic National Park. For over thirty years, the Lassen Park Foundation has enhanced the visitor experience and promoted the stewardship of Lassen Volcanic National Park through their funding and leadership support of major visitor service initiatives; research and trail rehabilitation projects; and education and youth engagement opportunities. Our managing partner, Michael Coogan, also serves on the board of the Lassen Park Foundation and we appreciate his continued service in preserving Lassen National Park!

A hashtag is pound sign (or hash) that can turn any word or group of words that directly follow it into a searchable link on social media channels. Hashtags also allow you to organize content and track discussion topics based on your chosen keywords. The hashtag’s widespread use began with Twitter but has extended to other social media platforms. In 2007, developer Chris Messina proposed that Twitter begin grouping topics using the hash symbol and later that year, it took off. While hashtags on all social networks have the same fundamental purpose of content tagging and discovery, the use of hashtags still varies by network.

Daily life in a marketing agency involves a lot of acronyms. CPL, CPC, CTR, ROAS, ROI, CRO, SEO, KPI, GA, and many more. I don’t go 30 minutes without hearing someone rattle off one of these without thinking twice; my favorite and most recent acronym introduction was IYALFSTR, which like me I’m sure you have no clue what that means, and that’s okay.

Have you ever wished there were just a few more hours in a day? With only 24 short hours, making the most of your time is critical.

With so much messaging out in the world and advertisers vying for our attention and dollars, how can we as creators of this content, make sure we are acting in our clients best interests? Read on to find out! This blog will cover a few uses of data, media and how we, as advertisers, can help make our marketing trackable and show our clients return on investment (ROI).

Every enterprise or organization has marketing needs. Whether it is an established business, start-up or non-profit, there can be a significant amount of marketing needs and expertise required to grow or even maintain the business regardless of the businesses life cycle stage. For our 2024 perspective on this topic check out Navigating the Marketing Maze: In-House vs. Agency - Your Roadmap to Success

We’d all like to think our pay-per-click (PPC) accounts are perfect and we have all the right answers, but chances are there are likely mistakes being made that you might not even realize. Below we’ll go over the top 7 PPC mistakes you should be trying to avoid: the seven deadly sins of PPC.