Hadley General Contractors

About the Client

Our partnership with Hadley General Contractors has led to several ongoing strategic marketing initiatives. As a result, Hadley has experienced increased business growth through a stronger online presence. The partnership has included a complete brand and website redesign, fresh logo and content, social media creative and management, and blog development and execution.

The Challenge

Lack of a clear, consistent and compelling brand and overall message
Inconsistent and ineffective online presence (website, blog, etc.)
Absence of social media presence across all platforms

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The Solution

To meet this challenge, we embarked on a comprehensive naming and branding journey that included renaming and rebranding divisions within Owens Healthcare, while ensuring each sub-brand's unique identity was clear and distinct.

Identified and proposed initiatives to improve areas of weakness
Redesigned website, logo and overall branding
Created and executed social media accounts and strategy
Launched, produced and managed website’s new blog
Developed six month social media calendar, content and copy
Produced clear and compelling messaging for online presence (website, social, etc.)
Analyzed SEO results and online conversion and engagement rates
Designed, created and executed email campaign, as well as a website lead generator
Coordinated and designed several internal and customer-facing marketing assets including: Hadley Playbook, Brand & Style Guide, Business Suite, Brochures, Portfolio Look Book, Presentation Tool, Signage, Vehicle Decals, Etc.

The Results

14% increased website users
38% Increased website sessions
60% increased pageviews
120% increased conversion rate

Continued Work

Strategy and creative for social media content across platforms
Ongoing analysis of website and digital engagement
Creating and publishing monthly website blogs
Maintaining website and marketing materials with new and current content

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