Case Study

Grow the Golden Valley Bank Brand within the community through media and redesigning marketing collateral to connect with the community.

Our primary objective is developing integrated strategies, inventing creative new ideas, and executing all ongoing outbound B2C and B2B marketing efforts focused on student recruitment.

Owens was grappling with a brand identity that lacked clarity and differentiation in their market space. Each healthcare division was operating under the same brand name. Their objective was to better define each divisions unique value proposition, distinguish themselves from competitors and create an overarching branding strategy that allowed each company to stand alone, yet still be identifiable as part of a larger group.