MC2 Is The Whole Package!
This a project that was so fun to work on and has such a great history, we just have to throw it in here. Etna Brewery had been crafting several varieties of beer and root beer. The problem was this. The old root beer packaging and the beer packaging were very similar. They started being pulled from retail stores due to the under 21 population stuffing the root beer packages with beer. OOPs. Major OOPs. First, we redesigned the brand to bring it current for retail. We then redesigned the entire product line and segmented the root beer line so that it was completely different from the beer line. Problem solved! We love helping brands solve problems so that they continue to grow and prosper. Cheers!