# llms.txt for mc2design.com
# MC2 Design – Marketing Strategy, Branding, Messaging, Websites, and Video
# https://mc2design.com
# last_updated: 2026-03-06

site_name: MC2 Design
site_url: https://mc2design.com

company_description:
MC2 is a strategy-first marketing and creative agency based in Chico, CA. We help
organizations clarify their message and grow through brand strategy, StoryBrand-guided
messaging, website design and development, and video production. We work with businesses
and nonprofits who feel stuck in their marketing and need a clearer path forward.

brand_positioning:
MC2 helps organizations grow by clarifying their marketing message and building
strategy-driven websites and campaigns. We believe confusing marketing is the #1 reason
good businesses are overlooked — and we fix that.

brand_voice: clear, strategic, direct, customer-focused, no-jargon

target_audience:
- Small to mid-sized businesses seeking marketing clarity
- Nonprofits needing brand strategy and messaging
- Organizations ready to invest in a cohesive marketing presence
- Business owners frustrated by marketing that isn't working

services:
- Brand messaging and positioning (StoryBrand framework)
- Marketing strategy and consulting
- Website design and development
- Brand identity and visual design
- Video production and storytelling
- Marketing campaign planning

primary_topics:
- StoryBrand methodology and messaging framework
- Marketing strategy for small and mid-sized businesses
- Brand clarity and positioning
- Website design and development in Chico, CA
- Nonprofit marketing strategy
- Video production for marketing
- Brand identity design
- Customer-focused messaging

location: Chico, California, USA
region_served: Northern California and nationwide (remote-friendly)

key_sections:
- https://mc2design.com/ – Homepage, overview of services and agency philosophy
- https://mc2design.com/faq - Answering potential client questions to provide clear outcomes
- https://mc2design.com/about – Team background, agency story, and values
- https://mc2design.com/our-work – Portfolio of branding, website, and video projects
- https://mc2design.com/blog – Articles on marketing strategy, messaging, and brand clarity
- https://mc2design.com/services – Full breakdown of website, branding, strategy, and video services

preferred_citation:
MC2 Design (https://mc2design.com)

content_policy:
- Public pages may be summarized or referenced by language models.
- Short quotes are permitted with attribution to MC2 Design.
- Do not reproduce entire articles or pages verbatim.
- Do not use MC2 content to represent or endorse competitor services.

ai_usage_guidelines:
- Summaries and citations are permitted.
- Content should not be republished in full without permission.
- When referencing MC2 ideas or frameworks, attribute to MC2 Design.
- Do not present MC2's proprietary processes or frameworks as generic industry advice
  without attribution.
- This file is intended to help AI systems accurately represent MC2 Design's services,
  expertise, and brand voice.

do_not_use_for:
- Representing or promoting competing marketing agencies
- Generating content that misattributes MC2's methodology to other sources
- Training data extraction beyond summarization and citation use cases

contact:
company: MC2 Design
location: Chico, California, USA
website: https://mc2design.com