A client of ours, Indigenous Designs, has been getting some national recognition this week. They have been featured in a full-length article in The Wall Street Journal, along with a recent feature on CNBC’s “The American Dream”.
The following is a short excerpt from the Wall Street Journal article.
Indigenous Designs Corp. prides itself as a truly green supplier. Its women’s clothing is made from all-natural, sustainable materials, such as organic cotton, silk and alpaca. It adheres to strict fair-trade manufacturing practices overseas, runs its U.S. corporate office on solar power and encourages employees to bike to work.
But all that feel-good stuff isn’t what the Santa Rosa, Calif., company pushed when it met with executives from the Dillard’s Inc. department-store chain at a trade show earlier this year. Instead, the apparel maker talked up fashion, design, and price — mentioning the organic and fair-trade chit only as an extra bonus.